[uacf7_step_start uacf7_step_start-245 \"Welcome\"] Welcome Lets get started [uacf7_step_start uacf7_step_start-59 \"Business Details\"]

Business Overview & Context

1. What is your business name?
2. Briefly describe what your business does (in your own words).
3. How long have you been operating?
4. Are you a solo operator, small team, or larger organization?
[radio team_size use_label_element \"Solo operator\" \"Small team\" \"Larger organization\" \"Other\"] 5. Why are you creating or updating your website right now?
6. What is the primary outcome you want from this website?

Website Purpose & Goals

7. What is the main purpose of the website?
8. What is the single most important action you want visitors to take?
9. What secondary actions (if any) are important?
10. How should this website support your business growth?
11. What would make this website a success in your eyes?

Target Audience & Buyer Insight

12. Who is your ideal customer?
13. Is your audience primarily B2B, B2C, or both?
[radio audience_type use_label_element \"B2B\" \"B2C\" \"Both\"] 14. What is their role, job title, or life situation?
15. What problem or situation usually brings them to your website?
16. What are they struggling with before they find you?
17. What solutions have they already tried?
18. What objections, doubts, or fears might stop them from working with you?
19. What outcomes are they hoping for?
20. What emotional drivers influence their decision to choose a provider like you?

Services Overview (High Level)

21. What services do you currently offer?
22. Which services are your highest priority to promote?
23. Which services are most profitable for your business?
24. Are any services new, seasonal, or limited?
25. How are your services sold?
[radio service_sales_model use_label_element \"One-off\" \"Packages\" \"Retainer\" \"Subscription\" \"Other\"]

Services Deep Dive (Repeat for each core service)

26. What is the name of this service?
27. Who is this service specifically for?
28. What problem does this service solve?
29. What happens if this problem is not solved?
30. How does this service work (step-by-step, at a high level)?
31. What makes this service different from similar offerings?
32. What results or outcomes can clients expect?
33. How long does it typically take to see results?
34. What is included in this service?
35. What is not included (important boundaries)?
36. What objections do clients usually have about this service?
37. Why do clients ultimately choose you for this service?
38. What is the ideal next step for someone interested in this service?

Value Proposition & Differentiation

39. What do you believe you do better than competitors?
40. What do clients consistently praise you for?
41. What would make someone choose you over a cheaper option?
42. What would make someone choose you over a more expensive option?
43. If you had to summarize your value in one sentence, what would it be?

Brand, Mission & Voice

44. What is your mission or purpose as a business?
45. What values guide how you work with clients?
46. How do you want people to feel after visiting your website?
47. How would you describe your brand personality?
48. What tone should the website copy use?
49. Are there any words, phrases, or tones you want to avoid?
50. Are there brands or websites whose tone you admire?

Trust & Credibility Signals

51. Do you have testimonials, reviews, or case studies?
[radio has_testimonials use_label_element \"Yes\" \"No\" \"Not yet\"] 52. Can we reference specific results or outcomes?
[radio can_reference_results use_label_element \"Yes\" \"No\" \"Some\"] If you selected “Some”, please explain:
53. Do you have certifications, credentials, or awards?
54. Have you worked with notable clients or industries?
55. Are there guarantees, assurances, or risk-reversal elements we should highlight?

Your Contact Details

Your name
Your email
Your phone (optional)
Anything else you\'d like to add?