1 2 3 4 5 6 7 8 9 10 Welcome This form helps us with our research. We need to understand about your service, your offering, your market, your audience and the competition. Please provide as much info as you can - often we pick up on small, insignificant details that can help us find a route to market that has been previously unexplored or has less competition. Business Name* Previous Next Your Product or Service How would you describe your product/service to industry professionals How would you describe your product/service to people at dinner party What are the key points you use to sell your business? Are your services unique? Previous Next Your Business Why would someone recommend you? What phrases will people search for to find your business? What alternative names do people use to find your product or service (this could be a colloquialism, industry slang etc)? Will people search for your company name/brand directly? Do you have any specialist equipment or services? Previous Next Social Media Do you have an existing marketing database? If so please describe it (size, source, purpose etc) Do you have social media accounts? If so, please provide links a) facebook b) twitter c) linkedin d) Instagram e) Other Do you actively use Social Media within your business? If so which? Previous Next Search Have you paid for any SEO consultation or services? YesNoDon't Know Are you currently using or have you previously used any commercial backlink strategies? YesNoDon't Know Do you have a Google Analytics Account? YesNoDon't Know Are you currently paying or previously paid for Google Ads? YesNoDon't Know Is location important in your search? YesNoDon't Know Do your clients provide online reviews of your business? If yes please provide details Negative Keywords: Are there any products or services you don't want to be associated with? Previous Next Marketing Do you use an external agency for your marketing? Please provide details What marketing activities do you undertake? Do you have testimonials available? YesNoDon't Know Previous Next Your Customers Why do your clients come to you? Who is most likely to visit your site (potential/existing/age/gender/sociodemographic)? What is the main thing your clients are interested in? Will you get repeat business from your clients? YesNoDon't Know How likely are your clients to refer your product/service LikelyNot LikelyDon't Know Previous Next Your Industry Are there any compliance/regulatory bodies that govern your industry? Please state all certifications & accreditations that you hold? Are you working towards any new certifications? Has there been any negative press surrounding your industry? Are they any rumours or myths that frustrate your marketing efforts? Does your industry have a solid reputation? Are there any known cowboys/tricks of the trade/ uncertified/unlicensed operators? Previous Next Your Competition Why are you different from your competition? What do you type in to find your competition? Who do you compete with locally (website addresses)? Who do you compete with nationally (website addresses)? Are there other industries/business that compete for your market? Previous Next Is there anything else we should know?
